@article{Myakonkov2026the, author={Myakonkov, V.B. and Malyshev, A.V.}, title={The influence of personal marketing on the effectiveness of a coach's activity in a children's football team}, journal={Scientific notes of P. F. Lesgaft University}, publisher={National State University of Physical Education, Sports and Health named after P.F. Lesgaft}, year={2026}, pages={133-139}, volume={0}, issue={3}, }