%0 Journal Article %T MARKETING STRATEGY OF THE SPORTS CLUB AS PART OF ITS DIVERSIFICATION POLICY %A Reshonova, M.Y. %A Reshonov, M.A. %K sports club, diversification, sports, strategy, marketing %J Scientific notes of P. F. Lesgaft University %D 2023 %N 0 %P 2 %I National State University of Physical Education, Sports and Health named after P.F. Lesgaft