TY JOUR TI MARKETING STRATEGY OF THE SPORTS CLUB AS PART OF ITS DIVERSIFICATION POLICY KW sports club KW diversification KW sports KW strategy KW marketing JO Scientific notes of P. F. Lesgaft University AU Reshonova, M.Y. AU Reshonov, M.A. PY 2023 IS 0 PB National State University of Physical Education, Sports and Health named after P.F. Lesgaft