@article{Nikolaev2025the,
author={Nikolaev, P.P. and Levchenko, A.V. and Zhukova, E.I. and Samigullin, R.R.},
title={The effectiveness of advertising and mass media in the promotion of physical culture and sports},
journal={Scientific notes of P. F. Lesgaft University},
publisher={National State University of Physical Education, Sports and Health named after P.F. Lesgaft},
year={2025},
pages={81-88},
volume={0},
issue={1},
}