%0 Journal Article
%T The effectiveness of advertising and mass media in the promotion of physical culture and sports
%A Nikolaev, P.P.
%A Levchenko, A.V.
%A Zhukova, E.I.
%A Samigullin, R.R.
%K physical culture, sports, advertising, mass media, state program
%J Scientific notes of P. F. Lesgaft University
%D 2025
%N 0
%P 7
%I National State University of Physical Education, Sports and Health named after P.F. Lesgaft