TY JOUR TI The effectiveness of advertising and mass media in the promotion of physical culture and sports KW physical culture KW sports KW advertising KW mass media KW state program JO Scientific notes of P. F. Lesgaft University AU Nikolaev, P.P. AU Levchenko, A.V. AU Zhukova, E.I. AU Samigullin, R.R. PY 2025 IS 0 PB National State University of Physical Education, Sports and Health named after P.F. Lesgaft