The purpose of the study is to analyze the impact of modern tournaments ("Games of the Future") on the formation of students' desire to engage in modern sports within the educational process of physical culture and sports in higher education institutions. Research methods: analysis and generalization of scientific and methodological literature, pedagogical experiment, methods of mathematical statistics. Research results and conclusions. Improving the quality of education is one of the urgent tasks of the Russian education system. Currently, education is the main tool for strategic management for the prospective socio-economic development of our country, and its modernization must take into account the characteristics of Russian society. The article notes that our state allocates significant funds for the organization of international tournaments, such as the Olympics, the World Cup in football, the Universiade, and the "Games of the Future." In the first stage of the research, the desire of students enrolled in various universities in Russia (Samara State University of Economics, Volga State Transport University, and Volgograd Academy of the Ministry of Internal Affairs) to engage in modern, new, and unusual sports was analyzed. The next stage examined what influenced their choice and how the sports tournaments broadcast in the Russian Federation assisted them in this regard. The activities of university instructors and their readiness to master new modern sports were also considered. It has been concluded that the influence of modern tournaments, especially in fidgetal sports, on student youth has led to a desire among them to engage in new types of sports within the educational process of physical culture and sports. The presence of experienced specialists, good organizers, and creative workers in the departments of physical education, along with a transition to modern sports, will enable these departments to enhance the quality of the educational process in physical culture.