The purpose of the study is to analyze the motivational component of training highly qualified martial artists at the preparatory stage of the training process. Research methods and organization. The study was conducted at higher education institutions in the city of Omsk. Research methods included analysis of scientific and methodological literature, psychological testing of athletes, and statistical analysis. For assessing the motivation of highly qualified martial artists, the study employed the methodologies of A.V. Shaboltas and I.V. Tropnikov. Research results. It has been found that the dominant motive among the surveyed kickboxers is the motive of personal prestige, while among practitioners of other martial arts, the motive is the emotional enjoyment derived from practicing the sport. This difference may be associated with the high emotional intensity in kickboxing, rigorous competition, public exposure, and the pursuit of recognition, whereas practitioners of other martial arts are more focused on self-discovery and their inner state, which is particularly significant for Thai boxing, judo, and aikido. The study also established that the need for material benefits is the primary reason among various factors motivating individuals to continue practicing their chosen sport. As athletes advance in skill, there is a shift in the leading motivational factors. At the initial stage of a sports career, the need for social interaction and approval predominates; however, as proficiency increases, the motive of acquiring life-useful skills and abilities becomes more relevant. In both groups studied, with the growth of sports mastery, there were observed trends towards the development of coaching skills, the formation of the athlete's personality, an understanding of the specifics of the training process, and the need for comprehensive knowledge and skills for future career advancement as an athlete or coach. Conclusions. The analysis of athletes' motivation reveals the diverse needs of athletes across different types of martial arts, both in terms of content and choice priority. However, all athletes' motives, in one way or another, point to the necessity of self-actualization and the improvement of their well-being, regardless of their specialization.