A RETROSPECTIVE ANALYSIS OF MARKETING IN THE FIELD OF PROVIDING PHYSICAL EDUCATION AND WELLNESS SERVICES TO THE ADULT POPULATION
Authors:
1.
Combined Arms Academy of the Armed Forces of the Russian Federation
Type:
Article
Pages:
from 177
to 180
Status:
Published
Received:
25.12.2023
Accepted:
18.01.2024
Published:
03.12.2025
Subject area:
UDC 379.8
Language:
Russian
Keywords:
marketing, physical education and wellness services, physical education and sports organization
Abstract (English):
The field of physical education and wellness services is still considered a developing industry that requires competent advertising and implementation. To this end, it is necessary to develop a clear strategy for its application, which will be based on drawing up a marketing plan and specifying the structure of services offered to the public. The aim of the study – formulateon of an algorithm for improving and implementing a marketing strategy for providing physical education and wellness services to the adult population, which will increase the efficiency of the physical education and sports complex in a competitive environment in the relevant market. The aspects of the implementation of the algorithm for providing physical education and wellness services to the adult population are determined. Competent planning, specification of conditions and development of an algorithm for providing physical education and wellness services to the adult population will increase the competitiveness of a sports and sports organization of the appropriate profile.
The field of physical education and wellness services is still considered a developing industry that requires competent advertising and implementation. To this end, it is necessary to develop a clear strategy for its application, which will be based on drawing up a marketing plan and specifying the structure of services offered to the public. The aim of the study – formulateon of an algorithm for improving and implementing a marketing strategy for providing physical education and wellness services to the adult population, which will increase the efficiency of the physical education and sports complex in a competitive environment in the relevant market. The aspects of the implementation of the algorithm for providing physical education and wellness services to the adult population are determined. Competent planning, specification of conditions and development of an algorithm for providing physical education and wellness services to the adult population will increase the competitiveness of a sports and sports organization of the appropriate profile.
Keywords:
marketing, physical education and wellness services, physical education and sports organization
marketing, physical education and wellness services, physical education and sports organization
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4. Gaznyuk L. M. (2013), “Sociocultural role and functions of marketing subjects in sports”, Slobozhansky scientific and sports bulletin, No. 2 (35), pp. 190–195.
