The influence of mass media on the popularization of sports
Authors:
1.
Russian University of Sport “GTSOLIFK”
2.
Russian University of Sport “GTSOLIFK”
Type:
Article
Pages:
from 67
to 72
Status:
Published
Received:
20.02.2024
Accepted:
19.03.2024
Published:
14.12.2025
Subject area:
UDC 796.01
Language:
Russian
Keywords:
media, handball, popularization, media communications
Abstract (English):
The article presents a study on the influence of mass media on the popularization of sports. The achievements of Russian athletes in the international arena motivate children and adults to engage in sports, as well as increase the number of active fans and experts in their favorite sports. The mass media are equal participants in major sporting events. Modern technological capabilities of mass media contribute to demonstrating the values of sports to a wide audience and are the most valuable tools of mass communication. The article examines the content of sports media communication, its main directions, structure, place and role in the popularization of sports and athletes. A comparative analysis of the information sources used to popularize handball in Russia and European countries has been carried out.
The article presents a study on the influence of mass media on the popularization of sports. The achievements of Russian athletes in the international arena motivate children and adults to engage in sports, as well as increase the number of active fans and experts in their favorite sports. The mass media are equal participants in major sporting events. Modern technological capabilities of mass media contribute to demonstrating the values of sports to a wide audience and are the most valuable tools of mass communication. The article examines the content of sports media communication, its main directions, structure, place and role in the popularization of sports and athletes. A comparative analysis of the information sources used to popularize handball in Russia and European countries has been carried out.
Keywords:
media, handball, popularization, media communications
media, handball, popularization, media communications
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3. Kharchevnikov B. A. (2021), “Audience of online sports media”, Tribune of a scientist, No. 6, pp. 129–134.
4. Yakovleva T. B. (2014), “On the issue of the specifics of the work of electronic sports media”, Science and modernity, No. 3, pp. 40–44.
