In the context of the development of the global economic space, international sports events are becoming one of the priority tools for increasing the competitiveness of host territories. The article presents a study to assess the impact of international sports events on the image of the region. The impact of international sports events on the socio-economic development of the Chelyabinsk Region is assessed.
image of the host region, socio-economic development of the region, international sports events, investment attractiveness of the region
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