Increasing the number of women involved in sports is one of the priorities of the state policy of the Russian Federation. To successfully solve this task, it is necessary to pay attention to the popularization and improvement of the image of women's sports disciplines, primarily Olympic ones. The purpose of this work was to develop a program for the formation of a positive image of women's boxing. The research methods were: pedagogical observations; content analysis of special literature, Internet publications, planning and reporting documentation of sports organizations; SWOT analysis of the current state and current image of women's boxing; pedagogical design; pedagogical experiment. The content of the author's program is presented by a list of events in offline (on the basis of a sports organization) and online format (in cyberspace), which allow correcting the prevailing negative (both public and media) image of women's boxing and its representatives in the perception of the target audience.
boxing, women's boxing, the image of women's boxing
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