The article is devoted to the issue of introducing the staff of a higher educational institution to a healthy lifestyle. As a means of increasing the number of physical exercises and increasing the motor activity of students, teachers and employees of the university, a special corporate offer is considered in the form of a promotion held by the sports and recreation complex "Chaika" of the Samara State University of Economics. The results of a survey of students involved in this complex during the period of the action are given. As a result of the campaign, the number of those who go in for physical exercises in the recreational complex "Chaika" has significantly increased and the volume of physical activity of students has increased. Special corporate offers have shown their effectiveness in promoting a healthy lifestyle and attracting staff of higher educational institutions to regular physical activity
physical culture, healthy lifestyle, physical activity, students, teachers, sports and recreation center, special corporate offers
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