ABC-ANALYSIS AS A METHOD OF ORGANIZING A SPORTS CLUB'S PRODUCT POLICY
Rubrics: PEDAGOGICAL SCIENCES
Authors:
1.
Tyumen Industrial University
Russian Federation
Russian Federation
2.
Tyumen Industrial University
Russian Federation
Russian Federation
3.
Tyumen Industrial University
Russian Federation
Russian Federation
Type:
Article
Pages:
from 503
to 505
Status:
Published
Received:
28.08.2023
Accepted:
28.09.2023
Published:
08.07.2026
Subject area:
UDC 796.062
Language:
Russian
Keywords:
abc analysis, client, profit, product policy, sports club
Abstract:
In our article, the goal was to compile an ABC analysis for the sports club "Energo" Tyumen. It was noted that ABC analysis is a necessary method of organizing the product policy of a sports club. Monitoring of the club's contingent showed that 20% of category A clients who attend group classes make the largest percentage of profit. 30% (gym visitors) of the total number of clients were assigned to group B, but their contribution to profit was 15%. We have recommended ways to increase categories A and B by increasing the range of group workouts and increasing the number of "female" exercise machines in order to balance the ratio of men and women in the gym.
In our article, the goal was to compile an ABC analysis for the sports club "Energo" Tyumen. It was noted that ABC analysis is a necessary method of organizing the product policy of a sports club. Monitoring of the club's contingent showed that 20% of category A clients who attend group classes make the largest percentage of profit. 30% (gym visitors) of the total number of clients were assigned to group B, but their contribution to profit was 15%. We have recommended ways to increase categories A and B by increasing the range of group workouts and increasing the number of "female" exercise machines in order to balance the ratio of men and women in the gym.
Keywords:
abc analysis, client, profit, product policy, sports club
abc analysis, client, profit, product policy, sports club
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