Perspective on the strategy for transforming higher educational institutions in the field of physical culture and sports into the 'University 3.0' model
Abstract and keywords
Abstract (English):
The purpose of the study was to attempt to identify a set of typological characteristics (strategic guidelines) that can enable higher education institutions with a physical education and sports profile to achieve the educational model 'University 3.0'. Research methods: qualitative analysis of information sources relevant to the studied issue. Research results and conclusions. A brief description of modern university models is provided. Data is presented that leads to an understanding that, in addition to fulfilling the two classical missions inherent to higher education – educational and scientific – there is now a third mission related to its functioning as an entrepreneurial structure. A list of strategic activities has been defined for the areas of activity of universities with a physical education and sports profile (education, science, innovation, integration, personnel development), the implementation of which can predictively ensure their achievement of the format characteristic of the 'University 3.0' model.

Keywords:
model 'University 3.0', higher education institutions of physical culture and sports profile, strategic guidelines, areas of activity
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